10 Things That’s Keeping You Broke

If you are struggling with making money whether it be at home or in your business, I can guarantee you that one of these mistakes might need to be eliminated. I hope you understand that you can have it all; success in life and business but you must first put some systems in place in order to make the transition. Being in business for almost eight years, I can tell you about all the mistakes I’ve made in business. But, I wouldn’t be here today, if I had thrown in the towel and quit. I always say, I”m going to fail my way to the top and I want to carry you right along with me.

Watch today’s video:

Love & Prosperity,

LaTersa

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5 Mistakes New Entrepreneurs Make



My journey as an entrepreneur started in 2009. I can’t begin to tell you how many times I wanted to quit and throw in the towel. It had got so bad at one point that I had started doubting what God had placed on the inside of me. I thought I was going to be working a 9-5 job forever and not be able to live my dreams. Thank God for second and third chances right? Along the way, I have made my share of mistakes and believe you me, I’m going to continue to fail my way to the top. One of my favorite quotes that I love to say is: “On your way up the success ladder, reach back and help someone else, so when I make it to the top, I won’t be alone” 

Being a mompreneur has taught me a lot of valuable lessons along the way, but I wouldn’t have all of them without my mistakes/failures. Today, I want to share with you a few of them:

5 Mistakes New Entrepreneurs Make

  • Not Gaining Clarity: See, I had this big old idea that I could sell to any and everybody. All I had on my agenda, early on, was to make money and make lots of it. Well, my little fantasy came crumbling down after my first year in business. I didn’t make crap, but oh honey I was in the -$3,000 on my tax return. I was so selfish as to not hire a coach to help me gain clarity because I had the notion that why would I give my money to a coach when I’m not even making money. One of the main reasons why you might not be making money in your business is because you don’t know who you are speaking to. I always say gain clarity and the money will follow.

 

  • Not picking a niche: At that time, I didn’t know what a niche was and really frankly, I didn’t care. Again, all I wanted to do was make money at home so I could be with my kiddos. Childcare was killing us and I needed a way of escape. After a while, the word niche started chasing me and it became nerve wrecking. I knew I had to do something, otherwise, I was going to be doing the same thing the following year.

 

  • Giving away everything for free: I felt like in order for me to build the know like and trust factor, I had to let them test it before they buy it right? Wrong, it’s a limit to how much you should give away and not give away the whole cow. I was giving away three-tier diaper cakes and it was killing my pockets.

If you need help with gaining clarity and finding your targeted audience, click here!

  • Jack of all trades: You are doing too much. Yes, this week, you’re a jewelry designer, the next week, you are a life coach. This is exactly why gaining clarity is so important when you first start out.  Because if you don’t have clarity, you will think you are talking to everybody when in reality, nobody hears you.

 

  • Looking for Free stuff everywhere: At my earlier days, I was a google and youtube queen! I would stay up late nights and research and research and research until some nights I would end up sleeping in my office at the desk. I was so determined to find my answer, but guess what, it only led me to dead ends. No coach who has invested thousands of dollars, are going to give you a solution to your problem for free. I finally said enough was enough and I hired my first coach for $97 and believe me it was the greatest investment that I made. Not only was she a coach, but she was in the same industry as I was, so that was the icing on the cake.

I hope this article has been a blessing to you and that you are seriously taking a look at gaining clarity on who you are serving. Please share this with your family and friends because sharing is caring!

QUESTION: Are you clear on finding your targeted audience? Leave me a comment



5 Ways To Make Money From Your Crafts



I am a crafty gal at heart! My happy space is when I’m doing my crafts and for those of you who have been following me for a long time, you know that I started my first business The LaTersa Diaper Cakes™. When I began my journey in the gift business industry, I had no clue where to start. I began selling through my online store. Along the way, I got better and better at how to fully function as a gift business owner. Now, mind you I was the freebie queen and it took me a long time to realize that the questions I had in my head were not going to get answered from searching YouTube or Google. After my first year in business, I made a -$3,000 of my income return. It frustrated me so badly, that at that very moment, I made a decision to try something different.  This was a turning point for me and was when I hired my first coach and the icing on the cake was that she was also in the gift business industry. Today, I want to take some time to share with you some of my favorite ways to make money with your crafts.

3 Ways To Make Money From Your Crafts

  1. You can sell your crafts at local craft shows. Usually, the fees include your admission to the show and your table. The highest I ever paid was fifty-five dollars. I must admit, my very first one was not so profitable, even though I made a little amount of money, I didn’t make a profit. You have to count up the cost of inventory and your fees to attend the event.
  2. Sell them to your family and friends. Everywhere you go, tell people about your gifts and what you have to offer. Remember, people won’t know what you have to offer or sell, if you don’t open your mouth.
  3. Sell them on online crafts sites. When I first started selling my diaper cakes, I opened a free shop on Bonanza and their fees are pretty reasonable. You pay once you make a sell.

If you are interested in making big bucks in your gift business, and not just making money every once in a while, Learn how to secure big corporate contracts and have money coming in on the regular.

I hope this post gets your creative juices flowing! Let me know some of the ways you are making money in your gift business. If you enjoyed this post, please share this with your family and friends.

If you want to learn how to crochet and learn other techniques, click here!

QUESTION: Let me know some of the ways you are making money in your gift business.

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5 Reasons Why You Are Not Making Money

Making money at home and in your business is the ultimate goal of why we are in the business in the first place. Moms want to be creative and be able to make money while taking care of their children.  The biggest frustration that I hear about when I speak to moms is they are not making money in their business and then they end up not doing anything at all because it’s too painful. Majority of the time, moms always put themselves last and do without so that their kids can have what they need. I know all too well about how this feels because when I first began my first business, The LaTersa Diaper Cakes, I wasn’t making crap and when I tell you, I was broker than Peter and Paul put together, that would be an understatement! My first year in business, I was in the -$3,000.  

I was so hurt that it almost made me throw in the towel early. See, what I learned is that you have to be willing to put in the work, even when you are not seeing the results that you desire. Here are five reasons why you are not making money whether it’s in your business or at home:

5 Reasons Why You Are Not Making Money

    • You are not focused: You are trying to do too many things and when you are allowing yourself to become a jack of all trades, nothing sticks. You confuse people because one week, you are a jewelry maker and next week, you are a coach. If you need to gain clarity, don’t hesitate, do it today!
    • Not promoting: If you keep all your products and services to yourself and never tell anybody, how can you expect anyone to know that you are a solution to their problem.
    • You give up too quickly: Every time you hit a rough spot, you give up and start something else. You have to keep at it until you see the results that you want.



  • Too proud: You don’t want anyone to know that you are struggling and you need help. Everybody needs help and coaching at some point in their career.
  • Freebie queen: You think you will always find your solution on YouTube or Google.  Here’s a newsflash for you; no one will ever give you everything for free. It’s time you give yourself permission to get answers to your questions. Another reason is you might be giving away your products for free all the time.

Before you decide to throw in the towel, hire a coach so you can skip the drama and gain the clarity that you need. I always say you are your biggest investment and until you gain clarity, you will continue to go down the same path and keep getting the same results.  I hope this post has blessed you in some way or another. Please share this with your friends and family!

QUESTION: What has kept you stuck from making money in your business? Leave me a comment below

I have hand-picked a few more posts for you because if you loved this one, you will love these:



Selling Through Your Online Store



It is easy to open an online store just sell through the more trusted websites. Online shopping is becoming a mainstay of American commerce and more people are comfortable with making purchases from Internet stores. If you have something that you are passionate about selling, consider opening an online store. I will share with you a few tips on getting started.

 

1) Do some research online and check out your potential competition.If you have a business idea in mind, it is worth the time and effort to see what else is being sold in your category of products. If you have no idea what you want to sell, you’ll also want to head online to search out what would be most profitable to sell.

 

2) Choose your niche: When you make the selection of what you are going to sell, remember to think “niche.” A niche is a small category of products that meet the needs of a specific group of people. Your online store shouldn’t have a “Wal-mart” approach where there is a little bit of everything for everyone. Online commerce is all about small categories of interest. There are so many things to choose from, you have more success when you cater to a small and specific group of people.

  • The best place to start with finding a niche is thinking about your own interests. When you sell to a niche that you know well, you are more likely to know what products will be of interest to those people. You can sell to your clientele based on your own experience.



  • Many Wahms start an online store because they have homemade products to offer. One example is handmade baby clothes and cloth diapers. Many Wahms have found success with putting their sewing skills to work and selling their wares online. Other popular handmade online stores include bath and body products, candles and gift baskets.
  • This does not mean that you can’t have online store success if you don’t make your own products. There are hundreds (if not thousands) of Wahms who have success by opening stores stocked with store-bought inventory.

 

3) What products are in demand: Whatever your choice, whether handmade or store bought, there are many options for hosting your online store. These options depend on how comfortable you are with web design. Many companies, like Yahoo, offer store websites that are very user-friendly and simple to set up. They can cost anywhere from $30 to $200 per month for the storefront services. Many Wahms also find success with eBay stores, which allow them to sell in auctions or in a fixed price format.

 

4) Look at all of your options before you choose your online store hosting. Remember that the quality of your hosting will reflect the quality of your business. The last thing you need is your entire website going down due to cheap hosting. The best choice is to find a reputable host that will provide you with a storefront and host for a reasonable price. Don’t try to pinch pennies on this aspect of your business. You could end up out of business in no time.

  • Once you’ve found a place to host your store, you’ll need to drive internet traffic to the store. One of the easiest ways is to trade banners with other Wahm online stores. Many Wahms support each other in their online efforts. This form of networking is a great way to introduce your products to customers who already look to support Wahms. You can also advertise using pay per click advertising and work on your website so that it increases in page ranking for certain search terms.
  • Keep your customers coming back with an easy to navigate website, simple ordering techniques and good customer service. Even though most of your business will be done online, it’s a good idea to get a business phone line and put that number on your website. This way customers can feel confident in purchasing from you because they know they can speak to a real person if there is a problem with their order.

 

If you follow these tips you will be successful selling online no matter what type of online store that you open. I hope these tips help you make a better decision when choosing to sell online.  Please share this with your friends and family! If you need more ways to make money from home, visit our store!

QUESTION: We want to hear from you, what tips do you have when selling online?



3 Things I Wish I Had Known Before Starting My Business

mompreneurs, work at home moms, stay at home moms

3 things I wish I had known before starting my business

Hello mommies! I knew that there was more to me than being a wife, mom, sister friend, etc.  Even before the marriage, the kiddos, college or what have you. I have always known that I was destined to do great things. As a child, I loved baking with my mom and grand mother and quilting and doing crafts! I was that gal that whenever one of my friends, or guy I was dating, had a birthday, I tend to always most definitely baked and decorated them a beautiful cake.  Also, while in high school and college, I was paid $25/report or anything to type it up and graph it so that they wouldn’t have to do it.  I recall one semester, I made over $200 in cash. You talking about happy; as a college student, having that much money at one time was a God sent.

Even, after having my first child, I was in my last semester of graduate school, I always wanted to make money doing something I love. At that time, I just didn’t know how I would go about doing that. As time went by, I began to take my love for crafts and see how I could make money from home. Well, I want to share with you three things I wish I had known before starting my business:

If you are a mom who is ready to start her business, I invite you to check out my Business Startup 101 Course! 

  • Free Stuff won’t take you far: At the beginning, my mindset was why would I pay a coach money when I wasn’t even making money. I would google everything or search youtube to find out everything I wanted to know about business.
  • Build relationships first & foremost: I was the selling queen. With my beautiful diaper cakes, I just knew everybody loved my cakes just as much as I did. I thought hey, why do I have to get to know people or them get to know me to buy my cakes. I was more interested in making money.
  • Hire a Coach: I also was highly against giving coaches my hard earned money when I was already struggling in my business. I was on a tight budget because we were in a one-income household so money was super tight.  My mentality was very poorly; Thank God for change.

I hope that you have enjoyed these few tips and I would love it if you would share this with your other mommy friends. If you are struggling with getting your business up and running, grab my Business Startup 101 Course!

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